Twitter gets many different responses. Some good, some bad. But first, a brief definition for those who have no idea what this means…
It’s like having a blog or website to write in, but you can only type 140 characters at a time. You might even hear it called “micro-blogging”, and it is to some degree. Some people “tweet”, random nothingness and it is more about friends, but others have put it to work for business.
Overall when it comes to business, it works if 1) your audience can and will use Twitter at all; and 2) if you can speak about something vital to your customers about your business.
A few weeks ago, I heard a story about a food cart guy in Los Angeles. He “tweets” the location of his lunch cart each day. People seem to flock to this guy no matter where he is, so they get the inside scoop by subscribing to him, and he gets the core of his business… loyal customers.
When texting or chatting, people say OMG(oh my god), or brb(be right back), or LOL(laugh out loud). It shortens things, but we understand. What if we could communicate even more complex information in just 140 characters?
The following article is what spurred this blog post. Not business related unfortunately, but a creative approach to communicating complicated instructions in under 140 characters. Read the article and you’ll see what’s possible.
What are your feelings on this whole Twitter thing? What might you “tweet” that could connect your business? Is this a waste of your time? Comment below…